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 B2G - BREW TO GO
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BIGBREWS ANNOUNCES "B2G - BREW TO GO!"
BIGBREWS announces the launch of its Retail Brewery program called B2G - Brew To Go! B2G facilitates a "Direct to Consumer" pipeline swiftly and easily using the freshKEG Compact Dispensing System, on a mass market basis.
Using the same TOTAL PREMIUM BREWING SYSTEM, B2G exploits the exponential growth market for fresh, natural, premium quality micro-brewed draught beer direct to the consumer via retail outlets and home delivery, using the unique freshKEG Compact Dispensing System. These small, easily located Breweries can produce up to 875 litres of beer each week, while using only 900 - 1,500 sq. ft. of retail space. Designed as a turn-key franchise program, BIGBREWS maintains control over the quality and production of all micro-brews sold, thus providing a consistency of product to consumers regardless of geographical location. With the ability to generate margins in excess of 200% while still offering a fresh, micro-brewed-on-premise beer at 25% less than mainstream brewery products, the B2G Franchisee will achieve an above average return on their franchise investment.
The B2G Franchised Retail Brewery Program has widespread appeal as consumers are taking their consumption of the high growth category of micro-brewed beers home with them (Of total beer sales in the states of New York and Pennsylvania, 40% is administered via Home Distributors ). According to government statistics in both Canada and the U.S., 70% of all beer is consumed in the home . Using the criteria of one B2G per 100,000 population density, the potential size of the B2G Franchise Network is enormous.
FRESHKEG COMPACT DISPENSING SYSTEM: BIGBREWS use of the freshKEG Compact Dispensing System provides the B2G franchise operator with a state-of-the-art, reusable, self-sufficient keg that allows consumers to enjoy a quality, fresh micro-brewed beer without ultimately generating more bottles and cans overflowing landfills. After purchasing the fresKEG once, they simple return the empty unit to the B2G location for refilling and pay only the cost of the beer. The same principal applies to B2G product that is delivered to the consumer through the local home-delivery program.
Almost all state and provincial liquor legislation permits breweries to operate a retail outlet in conjunction with their manufacturing facility. For economic reasons, most mainstream and micro-breweries service their sales volume requirements from large production centers located in densely populated urban markets and therefore are limited in their consumer reach via retail outlets. Each BIGBREWS B2G is recognized as a "brewery" and therefore can operate as its own retail outlet. This provides BIGBREWS with a tremendous advantage in its goal to penetrate the North American marketplace with its unique retail beverage operation.
Each BIGBREWS B2G franchise operator offers home delivery in their local jurisdiction. Although there are instances of breweries offering a similar service in their local market, with its planned penetration into all urban markets across North America, BIGBREWS market reach will be far greater simply by the sheer number and key retail locations of their franchised operating outlets, strategic regional marketing efforts and made possible by the "portability" and rapid deployment of its B2G franchise program.
Proper branding and an expeditious roll-out of the B2G franchise program will position BIGBREWS as the premier home distribution channel for the micro-brew industry.
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